Professional development and the opportunity to
learn and grow is very important for the small business owner. Learning
best practices will assist owners, managers and individual contributors understand
what is happening not only in their industry but in other industries as
well. The cross-transfer of technology and new management practices and
techniques assist the business owner in trying out new and innovative programs
at work. Professional development and training programs should focus on
two key training strategies:
Business, Revenue and Sales Growth
Training
Creating a high performance work environment
will allow you and your employees to make the transition from selling a product
or service to selling a solution. The value of making this transition
will ensure that sales practices and processes are consistent yet meet the
needs of the customer. For small business the “sales” component is
typically the most important component. Attracting new business as well
as retaining current customers are key to one’s success. Furthermore,
retaining your skilled in-house talent is critical for the company and the
culture. There are many local resources
for business owners to learn new skills that can increase the bottom line. These resources focus on assisting new as
well as seasoned business owners in a variety of industries include manufacturing,
retail, and general management.
Employee Satisfaction & Loyalty
An increase in employee loyalty can also boost
profits and productivity. Research has shown that satisfied employees
lead to greater profitability and growth. Allocating training
dollars can also reduce turnover, improve product knowledge and diagnose any
performance issues of key employees. Creating a high performance culture
of learning will identify the strengths and weaknesses of the individual.
Small businesses today want to understand how they can secure more creativity
and support from their employees. On-going training will allow for
business owners to determine how to execute the best strategy from the
employee’s perspective by enriching their jobs and assisting them with
fine-tuning their skills.
As small business owners it is very important
that you remain current and up to date to ensure that you are managing your
business and people properly.