What are some Hints from a Survey Expert?

Over the past two years business in the United States has changed dramatically.  We have gone from exceptionally low levels of unemployment to a work environment where 40+ million Americans filed for unemployment insurance only to see a turnaround occur with once again low unemployment and a job market that is exceptionally tight.  Business failures and constant chaos were the rule; however, some semblance of what the new normal is starting to come into focus.

 During this time HR has played a unique role in developing polices to meet this challenge and as a profession we will need to adapt in order to continue to play a strategic role.  One area that will remain a challenge is with so many employees working remotely communication is a concern.  Improving communication and providing feedback through a targeted survey to employees can be and excellent way to guarantee that your work forces remain connected, engaged and productive.  Outlined below are several ideas for you to consider whether a survey is right for you.

Is a Survey Right for Your Organization?

Before you consider conducting a survey verify that your leadership team supports this type of initiative and is open to change.  If you believe you are ready, several ways to market the survey to the executive team to gain their support are as follows:

n  Your organization encourages accountability.

n  Your company is experiencing high turnover.

n  Your company recently completed a merger, acquisition, or divestiture.

n  You want to evaluate the climate of the organization.

n  You are looking to modify or enhance your policies and want to obtain feedback.

n  You believe in pro-active management.

What are Some of the Challenges when Conducting an Employee Survey? 

n  A survey takes time and effort on your part.

n  The company must be willing to act upon the results.

n  Your company culture must be open to change.

n  A survey is an on-going process 

What do You Hope to Gain By Conducting an Employee Survey?

Employee communication, while always a challenge, will need to be further enhanced to make sure that managers are successfully supervising their staff.  A survey will help you:

n  Identify company-wide issues.

n  Create a process that drives change.

n  Be a role model for others to follow.

n  Champion programs and policies that are important to the employees.

n  Encourage a work environment that is supportive and professional.

n  Support engagement based upon the core values of the company.

 How Can HR Implement a Successful Survey?

While the current business challenges are many, human ingenuity and the resourcefulness of the Human Resources professional has not changed.  A successful survey process involves meeting regularly with employees to communicate the company’s policies, procedures, strategy and vision for the future.  At the same time a survey gives the employee's an opportunity to provide anonymous feedback.  You will also be able re-measure your HR programs to ensure employee satisfaction and engagement are being met.  Creating action plans as a framework when changes in strategy are necessary will also hold management accountable.  Taking swift action to implement best practices will also demonstrate HR’s commitment to the long-term success of your organization.